When one of REI’s New York stores tried to unionize, the brand responded in a way that didn’t seem consistent with its values of being a purpose-driven co-op. In this piece, I spoke with unionizers and analysts about how that might affect its image.
As Spotify is increasingly seen as a publisher, the decisions it makes around content it shares is under more and more scrutiny. In this piece, I spoke to analysts about how Spotify’s exclusive deal with Joe Rogan, who was sharing controversial and scientifically unproven opinions, his content became more of a brand identity issue.
Looked at how Prime Day 2022 performed, amid supply chain issues and raising inflation rates. Despite those factors, it was the biggest in the e-commerce giant’s history.
For our back-of-book section, The Verdict, in the 2017 Global Business Edition, I wrote about a new initiative a law firm was undertaking. The firm had its lawyers working remotely, and I spoke with them to see how it was going and what results they had been seeing.
As a freelance writer for Patreon, I wrote business advice for patrons and creators on their blog. With this article, I researched how one can improve their time management skills and shared my findings.
Another type of article I often wrote for Patreon were ones that had insights from creators. In this piece, I spoke with two groups about how they pursue their creative careers using the platform while also finding a work-life balance.
Wrote inset articles for Mediaplanet to be placed in newspapers and magazines between 2017 and 2019. In this piece, I spoke with the founder of nonprofit Operation Smile about his work fixing cleft palates in underdeveloped countries.