Adweek: Trending Section
During Covid-19, our platforms reporter pitched me an analysis-heavy piece on how platforms like Twitter and Facebook were sharing posts from the WHO and CDC. As misinformation on platforms was such a huge problem, it was timely and also showed a deviation from past practices.
As with all Trending pieces, I workshopped the first draft with the reporter until there were no lingering questions or gaps. Then I copy edited, worked with our design team for print, and made sure it was web-ready to publish when the print issue went live.
As fast-food brands were first expanding menus to offer plant-based proteins, a senior brands reporter pitched me a two-page spread for our Trending section. The piece looked into the rise of this trend, how major brands were capitalizing on the moment, and what this could mean for the. brands moving forward. It was an insightful look into a burgeoning trend that performed incredibly well for us.
Adweek: Small Magazine Departments
Perspective, an Adweek magazine staple, is a column that provides history on a brand. It has been written by a senior reporter for almost a decade. I work with him to brainstorm ideas that are relevant to that month/year. After he sends me a draft, I copy edit and he both works with our designer to on imagery to make it unique from other pages.
When one of Adweek’s most popular blogs TVNewser celebrated an anniversary, we dedicated an entire print issue to it. I worked with CNN correspondent Brian Stelter, who founded the blog in 2004 as CableNeweser, on this opinion article. Stelter wrote about the history of the blog and what lessons he learned from launching it and audience responses.
For the Super Bowl 2019 issue, everything was supposed to fit under the theme. I reached out to brands that had memorable and famous Super Bowl ads in the past.
An executive creative director from the agency (BBDO) that worked on Snickers’ ad in 2009 featuring Betty White wrote about the agency’s experience working on the ad. This ad started a series of “You’re Not You When You’re Hungry” ads for the brand. The creative director also shared advice on what the agency learned from creating such a notable ad and what others in the industry could learn from them.
Best Lawyers Annual Issue
The Year in Review
I edited two annual magazines for Best Lawyers: Best Law Firms and The Year in Review, the latter of which we created in partnership with U.S. News & World Report. For The Year in Review, I worked with editors from U.S. News to coordinate the pieces, creating themes with their teams to ensure we had coverage that spanned the legal high points of the past year.
The editor at U.S. News did a first-pass edit, and I would do second-pass edits and proofread on printed pages. We also collaborated with their design team to choose imagery for the issue.
Best Lawyers Quarterly Issues
Worked with the executive editor to create a theme for the second annual Global Issue, which was part of the quarterly Business Editions we published. This issue highlighted all the international law firms that Best Lawyers recognized. We decided to organize by country and reached out to lawyers in the network in those countries.
I coordinated pitches with the lawyers to write about the most pressing laws and legal happenings in their practices areas specific to their countries. I then copy edited all the articles with the executive editor and proofread printed pages, using Chicago Manual of Style proofreading marks. Lastly, I worked with our design team to storyboard imagery and organize the magazine so we had a cohesive package throughout the book.
Another annual issue within our Business Editions was Women in the Law. For this issue, I again assigned stories to lawyers within our network that were tied into a diversity and inclusivity theme. There were also some pieces that covered recent laws, such as FCC rulings. With this issue, I also wrote one of our features titled “Female Attorneys Shaping the Future.”
Similar to the other Business Edition issue, I provided notes to the writers to shape stories, copy edited, and proofread on printed pages. I then worked with the design team to storyboard and create a consistent package.
Best Lawyers Monthly Issues
Regional Custom Publications
From fall 2016 until winter 2018, I managed the editorial components of all multi-monthly regional custom publications. These pertained to lawyers within our network in various regions throughout the U.S. The editorial components on these included: Lawyer of the Year, a profile on a lawyer who was awarded that recognition in the publication year; In the News, a spread about recent legal happenings in the region that involved lawyers in the network; and a cover story if it wasn’t sold by sales, featuring a well-known case or lawyer in the region.
With these, I managed an editorial assistant, who wrote the smaller sections, and I often wrote the cover stories. I copy edited and proofread all the editorial components digitally and also on printed pages. Then we worked with the art team to deliver any graphic assets.